Exposing deceptive practices to protect consumers and preserve truth in the marketplace.
Every year, the FTC returns more than $300+ million to victims.
False advertising does more than mislead. It erodes trust, distorts choice, and harms real people. From exaggerated claims to fine-print traps, deceptive marketing pushes consumers into bad decisions. In 2024 alone, the FTC returned more than $337 million in refunds to victims of false advertising and misleading claims, signaling the scale of the problem. KalielGold responds with focused litigation that not only holds companies accountable but ensures integrity in the marketplace.
OUR APPROACH
Strategic litigation built on evidence, precision, and meaningful results.
We approach false advertising cases with disciplined investigation and strategy designed to withstand corporate defenses. Campaigns, disclosures, and fine print are dissected to expose deception and identify accountability. Cases are built with data, documentation, and expert testimony, ensuring every claim rests on solid evidence. Our work is always grounded in the people who placed their trust in promises that turned out false, and we fight to restore that trust with results that matter.
Notable Cases
Misrepresented debit card features class action
Walters v. Target Corp., No. 3:16-cv-00492 (S.D. Cal.)
Class action alleging Target misrepresented certain features of its debit card, resulting in a $5 million settlement.
MEET THE FOUNDERS
“False advertising undermines trust and harms people who deserve honesty. KalielGold confronts corporate deception head-on and fights to restore fairness in the marketplace.”
Sophia Goren Gold & Jeffrey Kaliel
Founders

Sophia Goren Gold & Jeffrey Kaliel
Founders
An expert legal team exposing deception and driving accountability.
If you were misled by false promises or hidden terms, it’s time to act. Let’s review your case.
PRACTICE AREAS